Here are a few quick tips for those business owners who want to make the best splash with their customers through their image and interpersonal skills.
- Strive to create customers for life. Be customer-focused in everything you do. Treating them the way YOU want to be treated (Golden Rule) AND the way THEY want to be treated (Platinum Rule) will make a substantial investment in a lifelong business relationship.
- Put your professional biography on your website or in your business proposals. Write your bio so that it shows what you can do for your customer. People care what you know, but they care more about what you can do for them.
- Be genuinely interested in other people, and become an active listener. Ask questions to help you understand and clarify their needs. Customers don’t care how much you know until they know how much you care. You don’t have to be a people-person to become people-oriented. Chapter 12: Make Meaningful Conversations in the book Like You Own It: Breakthrough Strategies for Confident Living shows you how. If you don’t own it already, you need to add it to your library. It’s an important investment in your success.
- Display impeccable manners. Always extend a ready, firm handshake and show courtesy though the language you choose with words such as please, thank you, sir, and ma’am. All people at all ages appreciate great manners.
- Pay special attention to your phone etiquette as it is often the primary contact you’ll have with some customers. In a time when everyone packs a phone everywhere they go, you phone manners are on display to people you aren’t even talking to.
- Wear your company logo and display it everywhere possible. If you drive a vehicle with your company logo, make sure you drive with courtesy too.
- Handle your stress with grace. How you address the daily challenges defines you as a person of influence to everyone you come into contact with. When we’re the brand, we are always on display to our current customers as well as our potential customers.
This article is an excerpt from Currency: Striking Networking Gold in a Relationship Economy. Click here to learn more about the book and buy your own copy.